(SEO) Content Optimization (Part-3)

Content Optimization:

Content Optimization is the process of making the content of a website more attractive to search engines and users.

(1) Title

(2) Meta Description

(3) Heading Tag: H1 tag for post title

(4) Schema (Structured Data) :

Structured Data testing tool :

https://search.google.com/structured-data/testing-tool/u/0/

(5) Duplicate Content : Avoid Duplicate Content. Always write unique content.

To verify the integrity of written content. And checks whether similar text content appears elsewhere on the web

Free site : https://smallseotools.com/plagiarism-checker/

Paid site: https://www.copyscape.com/

(6) Internal and External Links

(7) Keyword Stuffing

(8) Content Siloing : Content siloing is used by the big website to get ranking on keyword.Part by part maintain interlinking is Content siloing.

(9) Image Use:  Images use where appropriate and when it matters.

(10) Video: Adding videos to your pages makes your content more interesting. A lot of people like to view video rather than reading a long text article.

Rules for making video:  

*Make sure that your video's are short and to the point.

* Make sure that your video are not set to auto play.

* Videos can really slow a website down so don't try to stream the videos from your website but use a streaming service like Youtube.

* Make sure that your videos have proper filenames, good title and descriptions. Search engines cannot view the videos and understand the content but they use the data you give them in the filename, titles, descriptions and keywords to figure out what the video is all about.